B2B growth hacking is more challenging when compared to B2C. However, it is an excellent strategy for B2B Lead Generation. To make the best use of it for Lead Generation, start-ups need to understand the nuances of brand marketing. Having a virtual presence is crucial in today’s world. Here is a list of growth hacks for start-ups and small businesses to ensure they reach their target audience.

The Abiding Popularity of Email Marketing 

According to research, more than 85% of B2B companies rely on Email marketing for business growth and presence. Email Marketing is one of the pillars of the marketing mix that still produces fantastic ROI. One of the reasons for its popularity is the relatively low cost and high returns of the activity. Secondly, most of us check our emails regularly, making this marketing effective. It might be slow to start, but once it accelerates, it provides terrific growth opportunities for the business. The key here is to know the ‘HOWs’ of Email Marketing. 

Add the Power of Influencers to Your Brand 

Multiple statistics highlight the power of influencer marketing and how it is a huge asset for small business growth. Brand building becomes easier when a famous face is endorsing your product. To capture a wide audience in the virtual world, influencer marketing is the key. The more the number of followers the influencer has, the more organic leads can be generated for a brand. This is a game-changer marketing tool/asset for start-ups that do not have large budgets. The influencer’s followers could become the customer base of the startup, increasing genuine traffic on the website landing page. The entire process is simple and swift. 

Tap into the Potential of Referral Marketing 

In life, we often turn to our loved ones and friends for genuine feedback. Similarly, for B2B lead generation, you can use a referral marketing strategy for promotional activity for your small business. By offering discounts on sample products, you can get genuine, user-based reviews that are priceless for your brand and its growth in the long run. According to research, around 30% of start-ups have 24 months as the finish line. Therefore, referrals have more potential for conversions and generating leads. Companies like Airbnb, Uber, and Dropbox promote their products and services via referral marketing. 

Final Thoughts 

B2B Growth hacking is not something to be taken lightly. It can work wonders for start-ups and small businesses in the marketing segment. To help you unleash the power of B2B marketing for your brand, www.koventures.us can be your ideal marketing solution hub. Check out the website to know more.