Crafting a compelling sales pitch is a work of art. Contrary to popular belief, you don’t have to be a writer to create a sales pitch deck, especially for startups. Here’s everything you need to know. 

What is a Sales Pitch Deck? 

A good sales pitch deck showcases how your product and service can help your ideal client achieve a specific benefit. It is concise, engaging, and, most importantly, tailored to one specific person – your ideal client. It addresses their pain points and shows them exactly how to overcome them. 

In today’s day and age, it can be a PPT, a website landing page, or even a video. 

Tips to make and deliver a good sales pitch deck for startups: 

Know your prospect – When asked who your ideal client is, if you tend to answer “everyone,” then you need to go back to the basics and understand your target market. 

Clear value proposition – Even though you offer more than a couple of solid and differentiated benefits, keeping a clear value proposition ensures your clients know why they should choose you over your competition – everything else is a bonus. 

Concise & to-the-point pitch – With diminishing attention spans,, brevity is your friend. Once you capture their interest and they want to learn more, you can dive deep and elaborate on the finer details. 

Relatable lingo, but stay away from too much jargon – Use examples that resonate with your ideal client, but don’t stuff your sales pitch with too much jargon and acronyms. Make it easy to skim, understand, and retain. 

5 crucial elements of a Sales Pitch Deck for Startups

Whether you are in the B2B, B2C, D2C or any other space, here are 5 crucial elements of a sales pitch deck that coax your client towards conversion. 

1. Tell a story
   Everyone loves a good story, especially one where they are the protagonist. As Donald Miller describes, an endearing storyline is something like this: The protagonist has a work-related dilemma; they meet a guide (your brand) who gives them a plan and calls them to action, which helps them overcome the problem and succeed.
2. Personalize your message
   Use an automation tool, if need be, to ensure that your prospect doesn’t have to wade through unnecessary bits to get to the juicy, useful solution they need. 
3. Provide social proof
   If someone has already benefited from your solutions, have them share their story on your platform, especially if you’re a small business. 
4. A clear CTA
   A compelling, crystal clear Call To Action that guides the client on the next steps to achieving their desired outcome is vital to a successful sales pitch deck. Also, don’t assume that’s what they want to be doing at that point. Provide an alternative such as a link to your support desk should they have queries and concerns. 
5. Ask for feedback
   This is not as much a part of your pitch as it should be a part of your sales funnel. Ask for feedback actively and implement them along the way to polish your sales pitch deck. As a startup, it is imperative to learn and improve. 

A pitch is often the first interaction with a prospective client, especially if you are new in the game. Ensure it sets you apart in the most transparent way possible, and you’re golden.