Grow your small business by picking the best B2B lead generation strategies from the digital marketing toolbox.

In the last two decades, the business realm has experienced the infinite potential of internet penetration and marketing lead generation throughout the world. Virtual marketing has evolved since then as it has opened new gates for small businesses to increase their growth channels and sales numbers.

Here is a list of the growth channels that work wonders for B2B lead generation in small businesses.

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1. Email marketing

Email marketing has the potential to tap a virtual audience of almost 4 billion. This old-school method for lead generation works effectively in the modern-day scenario of business. Its reach continues to increase by the minute. Not only is it the best marketing reach methodology, but the returns are absolutely crazy, as more than 70% of people said email is an exceptional marketing channel.

2. Making your business available on mobile

Mobile usage is accelerating, and numbers will not go down any time soon. Therefore, making your business available on a customer’s phone is a paramount step to growing your business potential. According to research , in 2020, more than 50% of online traffic took place through mobile phones. Mobile marketing has always been amongst the best B2B channels of marketing as you can target your audience on the go. Customers today prefer easy communication channels and simple ideologies of brands. Therefore, through mobile marketing, you can help convert a potential client using SMS or WhatsApp message into a brand customer.

3. Social media marketing

B2B social media marketing strategy has the potential to reach more than 5 billion people in a day. The increasing numbers tell us that this method is a game-changer for small businesses. It helps businesses improve their reach and convert their visitors into customers. For brand awareness, it is essential to know the nuances of social media marketing as it is not that expensive in terms of its ROI in the digital marketing world. In this marketing, you can categorize your audience based on geography, age, interest, gender, etc.