Best B2B Lead Generation Tools to use in 2023

Lets understand what are B2B Lead Generation tools?

Lead Generation has become a key function within Marketing and its become imperative to have a clear goal for targeting very specific customers based on your service or product offerings. To achieve this goal, you will need to have a precise strategy to achieve your B2B Lead Generation Goals. The digital market makes no sense if it cannot generate adequate leads, increase traffic on the website, and escalate the footfall of your brand. A plethora of B2B lead generation tools help brands generate efficient leads. However, there are a few that have stood the test of time and are the favorite tools of many marketers for reliable lead generation.

B2B Lead generation strategies are built with people, process and technology.

Here, we will cover what it takes to build a good B2B lead generation strategy with the right tools.

The tools generally makes you more productive and automates most of your processes. Here is a comprehensive list, however you will need to pick and choose what suits best for you based your business size, target audience etc

Hubspot

HubSpot is one of the most popular tools used by brands for B2B leads. It has many features to simplify your sales funnel – generate, organise, and covert a lead. However, The USP of HubSpot is tracking emails a potential customer has opened. This means you have clarity about a client’s response to your offer, as you know they have viewed the contents of your mail. Therefore, as a brand, it would be easier for you to close this lead and ensure he stays with you longer. Remember, more than 35% of brands are increasing their email budget for marketing.

Hunter.io

Hunter.io is another fantastic tool used for lead generation. This tool helps startups with the availability of emails. You can type the name of the person or a company and get their email to share your newsletter or promotional email. You can also access the emails of the employees at a company, simply by typing the name of the company. You can access 100 emails in a month for free with this tool.

However, the paid version allows you to get your hands on 1,000 emails in their monthly plan, which costs approximately $39.

Salesforce – Paradot

Salesforce is another big name that dominates the B2B segment of marketing. Paradot is a stem of Salesforce that focuses on generating leads for brands. This tool allows you to conduct various marketing tests, develop landing pages for websites, automate brands’ email champaign, and perform other major functions of marketing. The best feature of Paradot is that it is integrated with Google Ads.
Whosoever clicks on the ad can become a potential customer. How exciting is that!

LinkedIn Sales Navigator

Sales Navigator makes it easy to find the right prospects by keywords, companies, or other criteria. Once you’ve found a promising lead, you can contact them directly through InMail (LinkedIn’s internal messaging system) or connect with them on LinkedIn.

Prospect.io

Prospect.io is a top-of-the-line sales intelligence and lead generation tool that makes it easy for sales and marketing professionals to reach their target customers. By providing accurate and up-to-date contact information, Prospect.io gives users the ability to quickly connect with potential leads through email, phone, or social media. In addition, the platform’s advanced search features allow users to easily find the right leads based on their specific criteria.

Pipedrive

Pipedrive is a sales CRM software that is used by sales teams to manage their deals and customers. It has a simple and intuitive interface that makes it easy to use. Pipedrive also has a number of features that make it a powerful tool for sales teams, including:
-The ability to track deals and customers in a single view
-A built-in email client that allows sales teams to communicate with customers directly from the app
-A mobile app that lets sales teams access their data on the go
-Integrations with a number of popular business applications, such as Google Apps, Slack, and Zapier

Skrapp

Skrapp is a flexible and scalable solution that can be customized to fit the needs of any business. It offers a variety of features that can be used to collect and store data in a variety of ways. Skrapp is also constantly innovating and adding new features to make sure that it stays ahead of the curve.If you are looking for an easy and efficient way to collect and store data, Skrapp is the perfect solution for you.

FindThatLead

Findthatlead is the world’s largest B2B database with over 300 million business contacts. It helps sales teams automate their lead generation process and close more deals.The platform offers a wide range of features that allow users to find and contact potential customers with ease. It also provides users with valuable insights into their target market, so they can make more informed decisions about their sales strategy. One of the most powerful features of Findthatlead is its ability to connect users with decision-makers within organizations. This means that users can quickly get in touch with the people who are most likely to be interested in their products or services. Findthatlead is an essential tool for any sales team that wants to increase its productivity and close more deals.

Quora

Quora is a question-and-answer website where users can ask and answer questions on a variety of topics. The site is designed to be a platform for user-generated content, with the aim of providing an online space for people to share their knowledge and experiences. Founded in 2009, Quora has become one of the most popular Q&A platforms on the web, with over 300 million monthly unique users.

Snov.io

Snov.io is a tool that allows you to find and connect with potential leads. It provides you with access to a database of over 200 million professionals, and allows you to search for specific criteria such as location, industry, and job title. You can also use the advanced search features to finding leads that match your specific criteria.

LinkedIn Ads

LinkedIn Ads are a great way to promote your business and connect with potential customers on the world’s largest professional networking site. LinkedIn Ads can be targeted to specific audiences based on factors like job title, company size, or location, and they can be customized to match your brand identity. If you’re looking for a new way to reach out to your target market, LinkedIn Ads could be the perfect solution

LeadPages

Leadpages is the perfect tool for entrepreneurs, small businesses, and marketing teams who want to drive results without spending hours designing and coding landing pages from scratch. With Leadpages, you can create as many landing pages as you need to support your campaigns and initiatives—all without having to hire a developer.Plus, Leadpages integrates with over 400 software applications (including Salesforce, HubSpot, Mailchimp, and more), so you can build powerful data-driven campaigns that maximize your conversion rate.

Zapier

Zapier is an online tool that helps you connect different web services together. With Zapier, you can easily move data between different apps without any coding.Zapier is perfect for automating repetitive tasks, such as Invoicing in QuickBooks when a new project is created in Asana or sending out a tweet when you publish a new blog post.

Swordfish AI

Swordfish AI is a cutting-edge artificial intelligence company that specializes in predictive modeling and deep learning. The company was founded in 2016 by a team of experienced data scientists and engineers, who have worked on some of the world’s most complex machine learning and artificial intelligence problems.

Swordfish AI’s mission is to help organizations harness the power of artificial intelligence to make better decisions and improve their operations. The company offers a suite of software tools that enable users to build, train, and deploy sophisticated machine learning models. Swordfish AI’s products are used by leading organizations in a range of industries, including financial services, healthcare, manufacturing, retail, and technology.

ClickFunnels

Clickfunnels allows businesses to create sales funnels in order to increase conversions and revenues. It is a powerful tool that can be used by businesses of all sizes.Clickfunnels is a sales funnel builder that allows businesses to market, sell, and deliver their products and services online. Clickfunnels provides businesses with everything they need to create sales funnels, including landing pages, order forms, shopping carts, and email autoresponders. Clickfunnels also comes with built-in features such as CRM integration, analytics, and Split Testing.

Unbounce

While most people think of Unbounce as a landing page builder, it’s actually so much more. With Unbounce’s powerful targeting feature, you can create and test as many landing pages as you want, to make sure that each one is finely tuned to its respective audience.
Not only does this save you time and money in the long run, but it also allows you to constantly fine-tune your marketing messages until they’re perfectly honed. As a result, your conversion rates will go through the roof!

Gun.io

If you’re a developer, then you know that one of the most important things you can do to be successful is to build a strong network. Not only does having a good network increase your chances of finding a great job, but it can also help you learn new skills, keep up with the latest trends, and even find new collaborators.
One of the best ways to build your network is by attending events and meeting other developers. However, sometimes it’s not always possible to attend an event in person, which is where Gun.io comes in.
Gun.io is an online community for developers that offers a variety of resources to help you stay connected with the latest developments in your field. One of the best things about Gun.io is that it’s completely free to use!

Reply.io

Reply.io is the world’s first multi-channel marketing and sales platform. Reply.io helps sales and marketing teams close more deals by automatically following up with leads and customers across multiple channels including email, SMS, Facebook Messenger, WhatsApp, and more.

Klaviyo

Klaviyo is a powerful marketing automation tool that enables businesses of all sizes to create highly personalized customer journeys. Klaviyo provides deep insights into customer behavior, allowing you to trigger targeted campaigns that improve engagement and drive conversions.

Calendly

Calendly is a web-based application that aims to streamline the process of scheduling meetings and other events. With Calendly, you can select the type of event you’d like to schedule, choose your available dates and times, and send a link to your invitees. They can then select a time that works for them, and the event will be added to your calendar automatically.

Intercom

Intercom is a powerful communication platform that helps businesses connect with their customers or employees. It provides a suite of tools for managing customer relations, including live chat, email, and social media. Intercom also offers a range of features for team collaboration, such as group chat and video conferencing.

Driftrock

Driftrock is a data company that provides data-driven marketing and insights solutions to businesses. We help businesses make better decisions about their marketing and advertising campaigns by providing them with accurate and actionable data. Our platform combines the power of data science with the speed and simplicity of the cloud to help businesses make sense of their data and make better decisions about their marketing efforts.

Optinmonster

Optinmonster is one of the most powerful lead generation tools on the market. With its easy to use drag and drop builder, you can create beautiful optin forms that are proven to convert. Plus, Optinmonster comes with a wide range of features that let you customize your forms to match your brand, including customizable templates, A/B testing, and a wide range of integrations.
If you’re looking for a tool to help you grow your email list, then Optinmonster is definitely worth considering.

Turnstile

A turnstile is a mechanical device used to control access to a restricted area. A typical turnstile will allow only one person at a time to pass through. It is often used in conjunction with ticketing systems, for instance at subway stations, and can be found in other settings such as amusement parks and stadiums.

Qualaroo

Qualaroo is a customer feedback tool that allows businesses to collect actionable insights from their customers. It is designed to help businesses improve their products and services by understanding the needs and wants of their customers. Qualaroo provides businesses with an easy-to-use platform for creating surveys, collecting responses, and analyzing data.

Hello Bar

Hello bar is a web design element that allows you to place important information at the top of your website, usually along the top of the screen. This can be used to showcase special offers, announce new products or services, or provide visitors with a contact form or links to social media accounts.

Final Thoughts

Lead generation is the first and foremost marketing step a brand needs to mas er. Without authentic leads, marketing is incomplete. To drive sales, lead conversion is the only way, and we optimize leads because every lead is a potential customer with a 100% chance of conversion