Blog

B2B Lead Generation for Startups and Small Business in 2022
B2B Lead Generation

B2B Lead Generation for Startups and Small Business in 2022

Being a small business or startup can be very challenging, but there are a lot of factors which also work in favor of small businesses. While you may not have the credit line and banks at your doorsteps to provide you working capital, there are other things which you can focus on, which are to your advantage. Generally startups or small businesses are very nimble and can make quick changes with change in market conditions, as they say its easier to maneuver a speed boat vs a large ship which needs a 1 mile radius to make that change or u-turn. As a small business you have flexibility, agility, better quality of resources, business uniqueness, niche, better focus, more personalized service to customers and many more. Being in the B2B lead generation space, we have realized that no matter how valuable your product or service is, it won’t grow unless you have a steady stream of clients at your disposal.

Having a solid pipeline of clients has multiple benefits. It helps your organization generate revenue, and simultaneously you may focus on delivering an excellent experience for clients.
Here, we have listed a few B2B lead generation tactics for startups and small businesses that you may implement to build a stable client base.

Below is a comprehensive list of items to generate B2B Leads for your small business or startup

  1. Get your website right, with the right messaging
  2. Clearly define your target audience
  3. Build a content creation plan
  4. Build a content marketing and distribution plan
  5. Setup your LinkedIn company page
  6. Post regularly on LinkedIn and other social media platforms
  7. Deploy the right marketing tools
  8. Automate your marketing efforts
  9. Create gated content 
  10. Start a newsletter 
  11. Create a referral program
 

Create gated content 

Your website is your #1 resource for generating leads. However, people are usually hesitant to buy from the website instantly and only browse through it on their first visit. So, how can we engage these people and get their information? It’s simple! All you need to do is created gated content or lead magnets. You can target prospective buyers via paid channels or email by collecting data through a pop-up on your website. Your audience gets detailed insights on relevant topics while you get a prospective buyer, making it a win-win situation for both parties.

 

Start a newsletter 

This B2B lead generation tool helps grow your email subscriber base. You can easily send relevant content, offers, guides, and other marketing communication in your newsletter. Doing so enables you to stay on top of the prospect’s mind, allowing you to promote your products and services. Leads generated through your newsletter are already familiar with the market, and you’ll be motivated to nurture them in the future.

 
 

Content marketing

Strengthening your inbound efforts through content marketing can generate high-quality leads for your startup. You can begin by identifying topics your ideal customers are searching for. Then, create a detailed strategy and write articles addressing these queries.


 

Create a referral program

A referral program can generate leads for you on autopilot. It is an ideal growth strategy and turns your prospects into enthusiastic ambassadors., allowing you to eliminate the excruciating process of leveraging the connections of your existing clients.