Lets understand what are B2B Lead Generation tools?
Lead Generation has become a key function within Marketing and its become imperative to have a clear goal for targeting very specific customers based on your service or product offerings. To achieve this goal, you will need to have a precise strategy to achieve your B2B Lead Generation Goals. The digital market makes no sense if it cannot generate adequate leads, increase traffic on the website, and escalate the footfall of your brand. A plethora of B2B lead generation tools help brands generate efficient leads. However, there are a few that have stood the test of time and are the favorite tools of many marketers for reliable lead generation.
B2B Lead generation strategies are built with people, process and technology.
Here, we will cover what it takes to build a good B2B lead generation strategy with the right tools.
The tools generally makes you more productive and automates most of your processes. Here is a comprehensive list, however you will need to pick and choose what suits best for you based your business size, target audience etc
- Hubspot
HubSpot is one of the most popular tools used by brands for B2B leads. It has many features to simplify your sales funnel – generate, organise, and covert a lead. However, The USP of HubSpot is tracking emails a potential customer has opened. This means you have clarity about a client’s response to your offer, as you know they have viewed the contents of your mail. Therefore, as a brand, it would be easier for you to close this lead and ensure he stays with you longer. Remember, more than 35% of brands are increasing their email budget for marketing.
- Hunter.io
Hunter.io is another fantastic tool used for lead generation. This tool helps startups with the availability of emails. You can type the name of the person or a company and get their email to share your newsletter or promotional email. You can also access the emails of the employees at a company, simply by typing the name of the company. You can access 100 emails in a month for free with this tool.
However, the paid version allows you to get your hands on 1,000 emails in their monthly plan, which costs approximately $39.
- Salesforce – Paradot
Salesforce is another big name that dominates the B2B segment of marketing. Paradot is a stem of Salesforce that focuses on generating leads for brands. This tool allows you to conduct various marketing tests, develop landing pages for websites, automate brands’ email champaign, and perform other major functions of marketing. The best feature of Paradot is that it is integrated with Google Ads.
Whosoever clicks on the ad can become a potential customer. How exciting is that! - LinkedIn Sales Navigator
- Prospect.io
- Pipedrive
- Skrapp
- FindThatLead
- Quora
- Snov.io
- LinkedIn Ads
- LeadPages
- Zapier
- Swordfish AI
- ClickFunnels
- Unbounce
- Gun.io
- Reply.io
- Klaviyo
- Calendly
- Intercom
- Driftrock
- Optinmonster
- Turnstile
- Qualaroo
- Hello Bar
Final Thoughts
Lead generation is the first and foremost marketing step a brand needs to master. Without authentic leads, marketing is incomplete. To drive sales, lead conversion is the only way, and we optimize leads. Because every lead is a potential customer with a 100% chance of conversion
